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News & Events, Artificial Intelligence, Federal, IT Modernization​, Dell Technologies

Transforming City Services with AI: How Amarillo’s Emma is Shaping the Future of Resident Engagement

March 22, 2025

Cities are under growing pressure to meet modern expectations for accessibility, responsiveness, and 24/7 availability—without ballooning budgets or increasing staff. That’s where artificial intelligence can step in and make a real impact.

One city leading the way is Amarillo, Texas, with the launch of Emma, a lifelike digital assistant built to handle everyday resident requests with ease. Emma helps Amarillo citizens apply for permits, schedule park events, get answers to local government questions, and more—all through natural voice or typed conversation. She’s always available, never fatigued, and constantly improving.

As an Authorized Dell Technologies Partner, Jeskell Systems is proud to spotlight Amarillo’s success as a powerful example of what’s possible when municipalities embrace smart, AI-driven digital experiences. Emma is built on advanced infrastructure and conversational AI technologies, creating a scalable, secure, and intuitive way to engage with the public.

Why Always-On Civic Engagement Matters

The benefits of a digital assistant like Emma go beyond convenience. Cities can reduce call center volume, streamline internal processes, improve accessibility, and provide equitable access to services around the clock. It’s a win for constituents and city staff alike.

With decades of experience supporting public sector IT modernization, Jeskell understands the unique challenges and procurement requirements cities face. We work directly with municipalities to evaluate needs, scope opportunities, and bring Dell experts into the conversation to determine the right-fit AI solution for your environment.

Want to see what’s possible?
Visit Amarillo’s Emma page or dive deeper into this use case from Route Fifty.

Bring AI-Powered Citizen Engagement to Your City

Jeskell is ready to help your city explore a digital assistant solution tailored to your goals—whether it’s permits, utilities, 311 services, or community events. Let’s discuss how AI can streamline your resident services and future-proof your operations.

Schedule a meeting with Jeskell, and we’ll bring the team to you.

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About Jeskell

With over 35 years of experience, Jeskell Systems is an expert in managing the data lifecycle, specializing in developing, integrating, implementing, and maintaining complex IT infrastructures for Federal and commercial clients.

Recognized as a Small Business supplier by government organizations, Jeskell is committed to empowering operational excellence through innovative and modern IT solutions.

Recent Posts

  • May 1, 2025

    Seconds Matter: Why IBM FlashSystem Is the Smart Choice for Ransomware Recovery

  • April 21, 2025

    Phishing on the Rise: How to Protect Your Data from Infostealers with Cyber Resilient Storage

  • April 20, 2025

    The Jeskell Data Journey Framework: A Guide to Smarter IT Strategy

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